They said it couldn’t be done, even though Lego promised a few years ago to phase out acrylonitrile-butadiene-styrene (ABS, derived from petroleum) bricks by 2030. But yesterday, the Danish company announced a breakthrough, sharing that their botanical elements, such as leaves, bushes, and trees, will be made from plant-based plastic sourced from sugarcane and will be available later this year.
“At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year. This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group.
The company joined a World Wildlife Fund (WWF) program to ensure that its sources are sustainable. Let’s hope that we’ll be seeing the company’s entire range of products turn green someday.