Joob Activewear is a very young brand, launched only in mid-July this year, but it’s already very serious about its sustainability-related partnerships and initiatives. Joob’s headquarters is solar powered, and many of the company’s products are made from sustainable fabrics such as merino, umorfil, lyocell, and recycled polyester, and they promise to look for better alternatives for those products that aren’t yet made with more environmentally friendly fabric.
The company also supports the work of the Huron River Watershed Council, investing 1% of its revenues to go toward local environmental initiatives. Joob is also enlisting the help of South Pole to determine their end-to-end supply chain’s carbon footprint and figure out how to offset their carbon emissions.
For now, the company is carrying mainly men’s activewear, but will soon expand to include a line for women.
No matter what size you are, swimwear shopping is always going to be a bit difficult, and it’s even harder if you’re looking for eco-friendly swimwear. But that could change with Summersalt, an emerging swimwear that was created with the aim to provide a wide range of amazing swimwear for women of different sizes. Their swimwear size ranges from size 2 to 24, so there’s bound to be something for everybody, and they were able to make sure their products look great on everyone by taking 1.5 million measurements from 10,000 women.
Check out an interview with co-founder Reshma Chattaram Chamberlin on Cheddar.com to learn more.
They do everything possible to keep their prices low. In an interview with Forbes, Chamberlin said,
“We did our best to deliver our suits under $100. Every detail of our swimwear is similar to the $300 designer swimsuits and we can offer this type of quality because of (founder and CEO) Lori’s ten years of R&D experience”.
The company wants to be as inclusive as possible, featuring diverse models in its ads, and it also makes an effort to be eco-friendly; they use recycled materials to manufacture their swimsuits and their packaging.
Okay, so we might be a little obsessed with clothes made out of recycled materials. You can’t really blame us, though. It’s a brilliant idea, like the one athletic apparel company Rumi X has. Their activewear is made from recycled water bottles and upcycled coffee grounds. The materials are first gathered and then sent to recycling facilities, where the materials are then recycled, converted, and then transformed into yarn, which is then combined with their signature fabric. The result? Soft, stretchy, sweat-wicking clothes that look great.
The coffee grounds even help with odor control, so that’s an added bonus, and the material made with the coffee grounds features what is called S. Café® technology, which increases the clothes’ moisture-wicking ability and also offers five times more UV protection than your usual workout wear.
Malaysian manufacturer Waste2Wear has come up with a way to make eco-friendly hijabs: by turning plastic bottles into fabric. The process involves cleaning each bottle, shredding them into flakes, washing them again until all that’s left is 100% RPET (recycled polyethylene terephthalate). Afterwards, the flakes are turned into pure recycled plastic pellets, which are then extruded into yarn. This yarn can be used on its own or blended with other yarns, too.
The plastic bottles are used to create a chiffon-like material for the hijabs’ each hijab requires two plastic bottles to make. The hijabs come in three colors: Violet Tulip, Placid Blue, and Hemlock, and the set of three comes in a gift box made with 100% recycled and biodegradable materials, with the accompanying product story card made with 100% eco-friendly paper and printed using soy ink.
It sounded like it was too good to be true: last year, leggings were being offered–for free–to Facebook users. Many were skeptical, but they also decided to take a chance and jumped on the offer–and they ended up falling in love with the leggings. Refinery29 even wrote about the leggings, and Who What Wear also chimed in with their own experience wearing the leggings. The consensus: the leggings were amazing, the offer was real, and the company behind the leggings is inspiring and driven by the desire to make eco-friendly clothing that fits women of all shapes and sizes well.
The company is called Girlfriend Collective, and it’s based in Seattle, Washington. The company is working hard to make sure that every step of the process of creating their clothes does not harm the environment. They source their fabric from Taiwan, working with a factory that produces textiles through a process that involves turning recycled water bottles into a soft yarn, complete cutting out the need to use petroleum. They also use OEKO-certified safe dyes, and any water used to dye their fabric is wsent to our wastewater treatment plant literally 100 feet away from their machines. Their dye mud is sent to a pavement facility, which transforms the dye for use in paving stones.
More details on their products and processes are available on their website. They get really detailed about their operations and the labor involved in creating their clothes, so any questions you might have about their products will not doubt be answered! You can also read more about them in their interview with Nylon.
Girlfriend Collective’s free leggings promotion ended in February, and since then, they’ve been hard at work developing more products and preparing for a wider release. They’ll start accepting online orders at the end of July, and their collection, which features sports bras and leggings, will be available in August.
Daniel Neeson, Liam Neeson’s younger son and a junior at Tulane University studying theater and digital media, is venturing into the world of fashion, launching Pine Outfitters, a clothing line featuring sporty, yet fashionable outdoor wear. In an interview with People, Daniel shared that he came up with the idea for Pine Outfitters while sitting in class and thinking about coming out with a line of hats “because I wear hats every day.” In developing the company, Daniel was helped along by a friend in Los Angeles, who guided him in learning the workings of the fashion industry.
Aside from offering stylish clothing, giving back to the environment is the main goal of Pine Outfitters. That’s why they’ve partnered with the National Forest Foundation; for every item sold, Pine Outfitters will plant a tree.
Pine Outfitters recently offered its products at a pop-up store in New York City from July 13 to 19. Its online store will open in early September.
Emma Watson put the spotlight on eco-friendly fashion labels while she was on the road promoting Beauty and the Beast. Now, Anne Hathaway is donning vintage pieces as she goes on tour to promote Colossal.
High-street brand Mango is coming out with a fashion collection featuring clothes made with sustainable materials, such as organic cottons, Tencel, recycled polyester, and recycled cotton, and they’re dyed with environmentally friendly inks. The collection is for both men and women, and the clothes are manufactured in Portugal, Turkey and Morocco.
The Committed Collection is 100 percent sustainable, and Mango is working towards making the rest of its clothes eco-friendly as well; 44 percent of its collections are made with natural fibers. In addition, Mango is also taking steps to better identify and reduce its water consumption.