Joob Activewear

Check out Joob Activewear, a new eco-friendly activewear brand

Joob Activewear is a very young brand, launched only in mid-July this year, but it’s already very serious about its sustainability-related partnerships and initiatives. Joob’s headquarters is solar powered, and many of the company’s products are made from sustainable fabrics such as merino, umorfil, lyocell, and recycled polyester, and they promise to look for better alternatives for those products that aren’t yet made with more environmentally friendly fabric.

The company also supports the work of the Huron River Watershed Council, investing 1% of its revenues to go toward local environmental initiatives. Joob is also enlisting the help of South Pole to determine their end-to-end supply chain’s carbon footprint and figure out how to offset their carbon emissions.

For now, the company is carrying mainly men’s activewear, but will soon expand to include a line for women.


Summersalt is going to be your new favorite swimwear brand

No matter what size you are, swimwear shopping is always going to be a bit difficult, and it’s even harder if you’re looking for eco-friendly swimwear. But that could change with Summersalt, an emerging swimwear that was created with the aim to provide a wide range of amazing swimwear for women of different sizes. Their swimwear size ranges from size 2 to 24, so there’s bound to be something for everybody, and they were able to make sure their products look great on everyone by taking 1.5 million measurements from 10,000 women.

Check out an interview with co-founder Reshma Chattaram Chamberlin on to learn more.

They do everything possible to keep their prices low. In an interview with Forbes, Chamberlin said,

“We did our best to deliver our suits under $100. Every detail of our swimwear is similar to the $300 designer swimsuits and we can offer this type of quality because of (founder and CEO) Lori’s ten years of R&D experience”.

The company wants to be as inclusive as possible, featuring diverse models in its ads, and it also makes an effort to be eco-friendly; they use recycled materials to manufacture their swimsuits and their packaging.

Kaffeeform cups

Berlin company Kaffeeform is turning coffee grounds into coffee cups

Berlin-based company Kaffeeform has figured out what to do with all the coffee grounds produced by the city’s numerous coffee shops. Instead of simply disposing of them, they’ve teamed up with Crow Cycle Collective, who bike around Berlin to collect coffee grounds and then drop them off at Kaffeeform’s workshop, where the grounds are then cleaned. The grounds are then transferred to another location for processing—from drying to blending with other eco-friendly materials. They are then shaped into cups and saucers.

These cups are dishwasher-safe and are sturdy enough to survive falls on hard surfaces, according to their FAQ.

The biodegradable cups are now being used in coffee shops in Berlin and are also sold across Europe. Kaffeeform is even making these cups available for wholesale purchases within the European Union.

Eco-friendly Legos

Lego breaks out its eco-friendly pieces

They said it couldn’t be done, even though Lego promised a few years ago to phase out acrylonitrile-butadiene-styrene (ABS, derived from petroleum) bricks by 2030. But yesterday, the Danish company announced a breakthrough, sharing that their botanical elements, such as leaves, bushes, and trees, will be made from plant-based plastic sourced from sugarcane and will be available later this year.

“At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year. This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group.

The company joined a World Wildlife Fund (WWF) program to ensure that its sources are sustainable. Let’s hope that we’ll be seeing the company’s entire range of products turn green someday.

RUMI X pomegranate

Rumi X makes workout clothes that feel good and do good, too

Okay, so we might be a little obsessed with clothes made out of recycled materials. You can’t really blame us, though. It’s a brilliant idea, like the one athletic apparel company Rumi X has. Their activewear is made from recycled water bottles and upcycled coffee grounds. The materials are first gathered and then sent to recycling facilities, where the materials are then recycled, converted, and then transformed into yarn, which is then combined with their signature fabric. The result? Soft, stretchy, sweat-wicking clothes that look great.

The coffee grounds even help with odor control, so that’s an added bonus, and the material made with the coffee grounds features what is called S. Café® technology, which increases the clothes’ moisture-wicking ability and also offers five times more UV protection than your usual workout wear.

The Green Hijab by Waste2Wear

Waste2Wear comes out with The Green Hijab

Malaysian manufacturer Waste2Wear has come up with a way to make eco-friendly hijabs: by turning plastic bottles into fabric. The process involves cleaning each bottle, shredding them into flakes, washing them again until all that’s left is 100% RPET (recycled polyethylene terephthalate). Afterwards, the flakes are turned into pure recycled plastic pellets, which are then extruded into yarn. This yarn can be used on its own or blended with other yarns, too.

The Green Hijab by Waste2Wear

The plastic bottles are used to create a chiffon-like material for the hijabs’ each hijab requires two plastic bottles to make. The hijabs come in three colors: Violet Tulip, Placid Blue, and Hemlock, and the set of three comes in a gift box made with 100% recycled and biodegradable materials, with the accompanying product story card made with 100% eco-friendly paper and printed using soy ink.

The Green Hijab is available on Lazada Malaysia.

The Girlfriend Collective

Girlfriend Collective wins people over with its eco-friendly leggings

It sounded like it was too good to be true: last year, leggings were being offered–for free–to Facebook users. Many were skeptical, but they also decided to take a chance and jumped on the offer–and they ended up falling in love with the leggings. Refinery29 even wrote about the leggings, and Who What Wear also chimed in with their own experience wearing the leggings. The consensus: the leggings were amazing, the offer was real, and the company behind the leggings is inspiring and driven by the desire to make eco-friendly clothing that fits women of all shapes and sizes well.

The company is called Girlfriend Collective, and it’s based in Seattle, Washington. The company is working hard to make sure that every step of the process of creating their clothes does not harm the environment. They source their fabric from Taiwan, working with a factory that produces textiles through a process that involves turning recycled water bottles into a soft yarn, complete cutting out the need to use petroleum. They also use OEKO-certified safe dyes, and any water used to dye their fabric is wsent to our wastewater treatment plant literally 100 feet away from their machines. Their dye mud is sent to a pavement facility, which transforms the dye for use in paving stones.

More details on their products and processes are available on their website. They get really detailed about their operations and the labor involved in creating their clothes, so any questions you might have about their products will not doubt be answered! You can also read more about them in their interview with Nylon.

Girlfriend Collective’s free leggings promotion ended in February, and since then, they’ve been hard at work developing more products and preparing for a wider release. They’ll start accepting online orders at the end of July, and their collection, which features sports bras and leggings, will be available in August.

Photos from Girlfriend Collective’s Facebook page