Hetal Jariwala and Eva Bauer, the creators of Flip & Tumble, decided to make reusable bags foldable so they can easily stay in your bag without taking up a lot of room. This helps to make sure that you’ll always have a reusable bag at hand whenever you need it.
It’s easy enough to get reusable shopping bags these days, since we now have a lot of choices available to us these days. What tends to be rather difficult (although it’s really not a huge problem) is remembering to bring our reusable bags when we go to the supermarket. How many times have you gone out to buy some groceries only to remember that, “Oops, my reusable bag was already hanging by my front door but I just forgot to pick it up”?