Alicia Silverstone’s dedication to a healthy lifestyle is no secret, and she’s taking it even further by teaming up with skin care and cosmetics company Juice Beauty. The company pledges to provide effective organic products, to support local farmers, and to keep sustainability in every aspect of its business and operations, so you can see why Juice Beauty and Alicia are a good fit.
Far from the usual celebrity-branded product lines, Alicia’s proud of her involvement in the creation of all five products in the collection. In an interview with Women’s Wear Daily, Alicia said, “This is who I am. This is not just something I’m slapping my name on. I would never align myself with something that I don’t 100 percent believe in. I think people count on me for that, and I take pride in that.”
Her Juice Beauty collection includes a cleanser, moisturizer, and lip color. All items from her collection can be purchased here.