Why the modestly green reaps more trust

Yep, we all know companies are doing their darndest to show their customers that they really are being green, honest, but not all consumers are buying it. They think that companies’ claims of sustainability are just pure greenwash, or that they’re just trying to ride on the popularity of being eco-friendly. But what seems to work a whole lot better with consumers is for companies to admit that they’re not all that green.

I personally would love it if companies talked about the green measures they take, but it’s also nice to hear them admit their limitations. Leaves room for people to help them figure out how to address these issues, plus it’s refreshing to see that they know what they’re doing wrong, and that they want to improve on these things, instead of claiming that they’re the greenest company ever, but are actually screwing up behind the scenes.

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