According to CNN, companies are now scrambling madly to develop cleaner technology, since they learned how being clean and green translates to big bucks in their pockets.
The United States, Europe and Japan are locked in a frantic race to cash in on the exploding business of saving the planet. London has become the center for the multibillion dollar market in carbon emissions, attracting investors who trade CO2 allowances. Read more.
It seems kind of disheartening that big business will only do something like this just because it means they’ll be earning a lot from their efforts (kind of like, “Forget the planet–do it for the money!”), but hey, it’s a great incentive, and at least they see how being green can be valuable.