Do you want to buy eco-friendly products but can’t cough up the extra cash? You’re not alone. Australian shoppers have been found to prefer looking at the price tag than the environmental impact of the products they purchase. Can’t blame ’em, of course, and I’m not going to go all righteously outraged and say, “But it’s worth it for the planet! How could you?!” Price IS a very important factor.
And besides, they do have reason to think twice; a whopping 81 percent question the truth of many products’ environmental claims. So companies beware–people are keeping an eye out for greenwashing tactics!