Jessica Alba launches Honest.com

Actress Jessica Alba has a new role: founder of The Honest Company, which came about out a desire to find safe, healthful, eco-friendly baby products for her kids. The Honest Company also makes sure to give back to organizations concerned with health and social issues and for this year, they are teaming up with Baby2Baby, a group that provides families in need with essential baby clothing and gear.

The Honest Company isn’t just an online shop featuring green products. They can help you customize an online nursery containing all your preferences for your child, and you ‘subscribe’ to a catalog of products that you want to purchase, which you’ll receive every month.

The site’s product lines are set to expand in the future. The Honest Company is just the latest among the work Alba has done to support the environment.

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