How to get U.K. drivers to go green

This interesting article on Insurance Daily talks about a recent survey on Tescocompare.com which yielded the following results:

  • At present 2 million people claim to drive an environmentally friendly car.
  • 8% of the over 55s driving green cars compared to half that figure for under 34s.
  • Wales and the south west are the greenest motoring areas in the UK, with 12% driving the greenest cars.
  • In London only 4% of drivers have the most environmentally friendly vehicles.
  • Just one twentieth of British drivers are unconcerned by the environment, with 6% stating they would never buy a green car.

Interestingly, higher fuel prices and taxes don’t prompt people to go green in their vehicle choices; it’s incentives and lower green vehicles prices that will convince them.

What would it take for you to start driving a green car?

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