Matthew Morrison hosts DASANI Plant Model Fashion Show on Earth Day

For Earth Day, Glee's Matthew Morrison played host to the DASANI Plant Model Fashion Show, which was held at The Grove in Los Angeles and featured outfits--all made from 100 percent plant--by Yotam Solomon. Apart from being a fashion show and a celebration of Solomon's work, the event also launched the new DASANI Plant Bottle packaging; DASANI bottles are now eco-friendlier and are made up of 30 percent plant.

Shown on the left is Morrison with two of the models in the show. See the rest of the pictures on DASANI Plant Model Fashion Show's Flickr.

Green yoga mats

After not having done yoga for nearly two years, I finally returned to it last month and firmly decided to pursue it seriously this time around. I'm currently using the mat I bought two years ago since it's still pretty serviceable, although bits of it are already breaking off, so I'm looking around for a replacement when the time comes for me to toss the old one out. I found FitSugar's post on eco-friendly yoga mats and it's definitely good to know that they actually exist. Hugger Mugger's Sattva Jute mat certainly sounds like a good choice, since it's PVC-free, mold-resistant, and has antimicrobial properties. It would be nice if it were available where I live, of course. I've only seen the mats by Manduka, and unfortunately, they're a bit beyond my budget.

Like a Tree

From Credo Action:

If you're on Facebook, "LIKE" Credo's page starting today, Earth Day, until the end of the month, and they will plant a tree in your behalf. The last time they ran this campaign, they planted 36,113 trees. This time, their goal is 50,000.

Click HERE to get started.

Broadway Recycled

At Hand Theatre Company's annual Earth Day concert, Broadway Recycled, is this Monday, the 25th of April. It's at 7 PM and 930 PM at Joe's Pub in New York City. The concert features songs cut from musicals. Even songs shouldn't go to waste. The show benefits the Broadway Green Alliance and At Hand Theatre Company.

Water Changes Everything

Would you consider making a donation to Charity: Water this Earth Day?

Free Coffee

If you're a regular Starbucks customer, you can bring your reusable travel mug this Earth Day, 22 April and they'll fill it with coffee or tea for free. It's their way of saying "thank you" for doing your part in reducing your environmental footprint.

If you don't have a reusable mug, you can purchase one for 20% off all day Friday.

The company is aiming to have 100% of their cups be recyclable and for 25% of beverages made in stores be served in reusable cups, by the year 2015.

"2010 Cool Roofing Tax Credit: 10 Things You Need to Know"

Are you done with your taxes? If not, we'd like to share some information from our friends over at The Roofery.

(Article reprinted with permission. Original article can be found here.)

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"2010 Cool Roofing Tax Credit: 10 Things You Need to Know"

One of the most promising Green innovations within the roofing industry of the past five or more years is the development of a wide range of roofing materials known as Cool Roofs. Not only have these roofs proved themselves to be very effective at reducing cooling loads, but certain Cool Roof products qualify for the federal consumer energy efficiency tax credit.

However, despite the clear benefits of these roofs, there is a lot of confusion surrounding exactly what products qualify for the federal tax credit. In fact, more than a few unlucky homeowners have fallen victim to roofing contractors that either didn't fully understand what materials do and do not qualify for the credit or made claims that are not true.

Adding to the confusion, neither Energy Star nor any other federal agency has released a list of qualifying Cool Roof products. (Roofery.com has compiled a list of qualifying shingles.)

Given the cost of Cool Roofing, which can be quite substantial depending on the product, and the complexity surrounding the tax credit, homeowners need to do their homework before installing a roof. This may add a bit of work to an already time intensive process of selecting a roof and contractor, but considering the savings of the tax cut when combined with reduced energy bills, it is well worth the effort.

The following is a list of the 10 things you need to know to get the most benefit from cool roofing materials AND the largest tax credit possible.

1. What is a Cool Roof?

Cool Roofs are roofing materials--primarily metal and asphalt shingles -- that are capable of reflecting significant levels of solar radiation off the roof and back into the atmosphere. So much heat is reflected that the amount of energy to cool the home is significantly reduced making the home far more energy efficient.

It is also important to note that some, but not all of these roofs use special coatings that are far more reflective than simply painting a black roof white. Simply stated, they better reflect near infrared light that is not detectable by the human eye. These coatings represent a significant leap in roofing technology and mean that a roof composed of these coatings can be any color and qualify for the tax credit.

2. How Green Are Cool Roofs?

According to the U.S. Environmental Protection Agency (EPA), the U.S. spends about $40 billion per year on air conditioning. This means that even a small increase in energy efficiency could net big savings. The EPA further estimates that Cool Roofs that meet Energy Star specifications (in a moment we will explain why this is not the same thing as meeting tax credit requirements) can reduce roof surface temperatures by 100 degrees. They can also reduce peak cooling demand by 10 to 15 percent per home.

However, savings depend on location. Homeowners in hot climates will achieve a greater benefit because they cool their homes more than they heat them. If you live up north, don't despair says Hashem Akbari, a leading expert on Cool Roofs and professor of Industrial Research at Concordia University. "Nearly any place in the world where you need a mix of cooling and heating, a Cool Roof will save you money."

To assess if a Cool Roof would benefit your home, the U.S. Department of Energy has a Cool Roof Calculator.

3. Are they Worth the Expense?

Despite the benefit, these products tend to be more expensive than standard roofing materials. According to Akbari, Cool Roof products are on average about five percent more expensive than equivalent standard materials.

However, since roofing contractors tend to markup the cost of materials, it is important to scrutinize the bids you receive in order to ensure you are not overpaying on materials. "You can have 50 percent price variation between different contractors," says Akbari. "There is no basis for the cost, but you are at the mercy of that contractor so the best you can do is seek out a number of contractors to give you bids."

According to James Kirby, Associate Executive Director of the National Roofing Contractors Association, Cool Roof materials will cost a bit more, but only a relatively small percentage. The additional cost, he says, will depend on the product you buy. Some higher end materials may cost more, but they also will have additional protections to the homeowner such as guaranteed longer life and durability.

Greg Malarkey, Senior Vice President of Malarkey Roofing Products, says that for the Cool Roof asphalt shingles his company produces, the specially coated granules, "Are extremely expensive, so it does affect the cost by about 25 percent."

As to roofing contractor markups, Kirby believes that in most cases they should not be that big of an issue. He also encourages homeowners to ask for bids from a number of different contractors and take a good look at the estimated cost of materials.

4. How Does the Rebate Effect Cost?

The federal rebate is capped at $1,500 and is leveraged against one-third of the total cost of materials. Labor is not included. Therefore, when you do the math, a homeowner will miss out on receiving the full rebate if the materials cost less than $5,000.

On balance, says Kirby, when you add the savings on cooling and the tax rebate, homeowners should be able to easily make up for the additional expense.

Akbari says emphatically that with or without the rebate Cool Roofs are worth the expense. "Worth the money? Oh yes, yes. I am installing a roof right now and I am getting estimates from a number of contractors and since I am able to claim one-third of the cost of materials on my taxes and will save money through improved efficiency, it is all money in my pocket. Energy efficiency always pays," he says.

5. What Products Qualify for the Tax Credit?

The answer to this question should be fairly straight forward, but it isn't. There is no official list of qualified products and not all Energy Star rated Cool Roof materials qualify.

Only certain metal and asphalt Cool Roofing materials qualify for the tax credit, and each has its own unique requirements. Metal roofs must have an appropriate pigment (e.g. color) coating that meets Energy Star specifications for reflectivity.

Cool Roof asphalt shingles must meet Energy Star reflectivity requirements and include a top layer of mineral granules that have been coated with compounds that enhance reflectivity of near-infrared solar energy.

Additionally, says Malarkey, these products must maintain a minimum level of reflectance for at least three years. However, most if not all of these materials are designed to last far beyond that timeframe.

Roofery.com has compiled its own list of qualifying roofing materials, based on Energy Star ratings and the presence of a statement from the manufacturer that the materials qualify for the tax credit.

6. Why Aren't All Cool Roofs Qualified?

It may seem that the most effective and efficient means to encourage Cool Roofs would be to simply include all Energy Star certified products in the tax credit.

Unfortunately, there are some questions as to the accuracy and effectiveness of Energy Star rated products. For example, says Sherry Hao, Administrative Manager for the Cool Roofing Rating Council (an organization that tests and rates the effectiveness of Cool Roof materials), there is concern that some of the claims by manufacturers are not accurate. "Some of our licensees believe that Energy Star is too easy to game and that there is no verification plan in place," she says. "This is something that Energy Star is working on now--establishing verification programs for every product they rate."

There was also the intention of Congress when they passed the tax credit to go above and beyond Energy Star ratings. "Generally speaking," says Karen Schneider, Energy Star Website Manager, "all Energy Star products are so cost effective that most people don't need a tax credit to be incented to purchase these products. Congress wanted to provide incentives for higher tiers of products, which includes super-efficient roofs."

7. How Can I be Sure a Product Qualifies?

The system is anything, but straight forward so it is worth double checking.

"There are a lot of people that went with a contractor that said, 'Oh yeah, these products qualify,' but then they go and do their taxes only to find out the materials don't qualify for the tax credit," says Schneider. "People have to insist on the Manufacturer's Certification Statement and the best way to do this is to go to the manufacturer's website, though a good contractor would have copies available and be able to help you find it on the website."

According to Malarkey, his company's certification statement is easily accessible on their website--it is. They also encourage roofing contractors that work with their products to include the certification and other information to help the homeowner fill out the paperwork for the tax credit.

8. How Do I Get the Tax Credit?

The tax credit is good for qualifying home improvements made in the years 2009 and 2010 and is capped at $1,500 for both years. (This means if you claimed the full $1,500 in 2009, you can't do it again in 2010.)

According to the IRS, homeowners must fill out and file form 5695 with their 1040 form (the credit is claimed on line 52 of the 1040 form) and include their receipts and the manufacturer's certification statement.

Additionally, since the credit is only good for materials and not labor, it is important to get the roofing contractor to separate out the charges for these items. This, however, can be a bit tricky as many contractors do not like to break down product and labor costs.

9. How Should I get a Contractor to Itemize the Bid?

Some contractors don't want you to know how much materials cost versus labor. However, if this is the case, move on to a contractor that is willing to provide this information upfront.

"People have to get this information from their contractor," says Schneider. "You have to ask the contractor to provide an itemized bill and if they won't do it then you have to rethink using that contractor. However, those that are out there doing these roofs are used to this."

It is also important to ask for receipts and select a contractor that is certified by the manufacturer to install a particular product and by a professional organization as well. "Ask them for whatever receipts there are that cover the products they purchased and make sure you hire a certified contractor do the work," he says. "If a contractor has been certified by us as well as manufacturers, it is more than likely they are at least aware of the paperwork that is required for the submittals and will have a better idea of what products will qualify for the credit."

10. What about Product Warranties?

One of the most important aspects of purchasing a new roof is ensuring you have good warranties on both the materials and the installation. Cool Roofs are no different.

Energy Star requires that "Each company's roof product warranty for reflective roof products must be equal in all material respects to the product warranty offered by the same company for comparable non-reflective roof membrane products. A company that sells only reflective roof products must offer a warranty that is equal in all material respects to the standard industry warranty for comparable non- reflective roof products."

Malarkey notes that the warranties for their qualified Cool Roof products are the same as for their other products and range from 40 to 50 years.

11. Bonus Question: What is the Future of the Tax Credit and Cool Roof Products?

In terms of the future for these products, things look bright at the state level, but less so at the federal level. California is leading the way by mandating certain new construction to include Cool Roof materials and prescriptively requiring roofing contractors to encourage the use of these materials for their clients. California is also providing its own energy efficiency tax credits for the use of these materials.

Hawaii also has a similar requirement and Arizona and Texas are looking at ways to support Cool Roofs.

As far as the federal tax credit is concerned, the generous 2009 / 2010 tax credit has expired. The 2011 tax laws only allow you to take up to 10% of the cost of cool roofing materials (as opposed to 33%). The maximum benefit therefore is $500 -- as opposed to $1,500.

Food Fight

Walker Elementary School wins "Find your Footprint"!

Walker Elementary School's video "Helping the World and Saving Our Future" won the "Find Your Footprint" contest sponsored by P&G Future Friendly, the National Geographic Society, and Promethean.

What's included in their grand prize package valued at $36,000?

• five Promethean interactive whiteboards (ActivBoards), 
• five sets of Promethean Learner Response Systems (ActivExpressions), 
• 30 subscriptions to National Geographic Kids magazine, and 
• up to $1,000 in National Geographic educational materials

These second graders from Springdale, AK deserve much kudos from us adults. Here's a summary of their call to action:

"Our proposal is to reduce our carbon footprint by reusing containers in our school lunches. In addition, our school has incorporated recycling and reducing through lights off, doors closed, paper and water conservation, and general recycling throughout the school building. Our students have responded to our proposal whole heartedly by bringing washable containers for drinks and lunches. Our end result will be to preserve not just the future of our students, but the future of all!"

Here's the winning entry:

Congratulations, Walker Elementary School, from the Green Unlimited team!

Dasani's and Odwalla's new PlantBottle packaging unveiled

The Coca-Cola Company unveiled their brand-new PlantBottle packaging, "the first-ever fully recyclable plastic beverage bottle produced using plants", for Dasani water and Odwalla juice.

What is PlantBottle packaging?

PlantBottle packaging is 100 percent recyclable packaging that combines petroleum-based materials with up to 30% plant-based materials, specifically 100% renewable sugarcane-based ethanol from Brazil.

"Traditional PET bottles are made from petroleum and other nonrenewable fossil fuels. Incorporating a blend of petroleum-based materials with up to 30 percent plant-based materials allows PlantBottle packaging for DASANI to reduce potential intrinsic carbon dioxide emissions when compared with PET plastic bottles."

Here's the commercial:

Care to find out more? Check out The Coca-Cola Company's PlantBottle FAQs.

Vanishing of the Bees

"If the bee disappeared off the surface of the globe, then man would have only four years of life left. No more bees, no more pollination, no more plants, no more animals, no more man."~ Albert Einstein.

I want to see this documentary.

Sell your Cell

Flipswap is a website that will give you cash for your old cell phone. They will recycle it or resell it. They will also plant a tree for each recycled phone. Get your free shipping label at Greenphone.

One Day without Shoes

One for One

Purchase a pair of TOMS shoes, and through their One for One program, a child in need gets a pair of new shoes. Join their One Day without Shoes this April 5th.

SAFE

Want to give your plush toys a second home? You can donate them to SAFE, Stuffed Animals for Emergencies. They'll distribute them to hospitals, homeless shelters, and for paramedics to give out to injured or traumatized children during their calls. The organization also accepts books, blankets, and other toys. So do your part and help make kids feel a little safer.